Text100 Singapore awarded Pioneer and iQNECT communications deals

Agency will manage integrated campaigns for the car entertainment and mobile technology companies

Text100 will work with Pioneer to help drive awareness and preference for its car entertainment products
Text100 will work with Pioneer to help drive awareness and preference for its car entertainment products

SINGAPORE: Text100 is now working with audio and entertainment systems provider Pioneer and mobile technology company iQNECT, PRWeek Asia has been told today.

The agency will work with Pioneer to help drive awareness for its car entertainment products through an integrated communications strategy spanning earned, social and paid media.

Text100’s mandate includes improving content performance, and growing the brand’s social reach and engagement through creative storytelling.

Vice president and managing director of Text100 Singapore, Marc Ha, said: "We are working with their regional marketing function out of Singapore, and are responsible for creative content and managing their Facebook page for Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Cambodia, India, Sri Lanka and Israel, as well as regional media relations. We will also be embarking on paid media and contextual marketing as the next phase."

For iQNECT, the firm's brief covers regional earned, social and paid media, as well as influencer identification and engagement. Text100 will also develop creative content for the brand including infographics, feature articles and long-form posts to drive thought leadership across platforms.

Ha said: "We are extremely excited about the double-digit growth momentum of our integrated and content marketing business, which now accounts for nearly 50 per cent of our revenues. Pioneer is already the market leader in car entertainment and iQNECT builds leading-edge visual search and augmented reality solutions. We want to apply our content experience to help these brands tell their stories and strengthen their awareness in the market."

He added the integration of Text100 and Bite in the Asia-Pacific region last year continued to bear fruit by linking the core PR work of the former with the digital marketing capabilities of the latter.

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