Max Wild: 40 Under 40 2015

Executive director, creative, Golin

Max Wild’s creative mastery and passion for finding innovative solutions rack up new business wins and impress even the toughest of clients.

"Golin employs more than 1,000 staffers around the world and no one comes close to Max in being able to quickly develop ideas under pressure," says Matt Neale, Golin’s international president and co-president of its New York office. "Give the man a seemingly impossible challenge, five minutes, and a locked room, and he will come out with 10 ideas, with at least three that will be client-ready."

Wild is the creative lead on more than 50% of new business opportunities for Golin New York. His client roster has included Crayola, Stoli, Nintendo, Canon, Unilever, Cadbury, Glenfiddich Whisky, Oracle, EMC, and Expedia.

He was part of the team that drove the rebrand from GolinHarris to Golin and the new agency credo to "Go All In." Known by colleagues as "incredibly passionate about coming up with ideas that make a difference," he’s a cofounder of Bright Collective, Golin’s co-creation portal that draws on diverse creative minds from a range of industries to think up big ideas, such as an antiviolence event for the Chicago Children’s Choir.

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