Jaime Schwartz: 40 Under 40 2015

VP, director of nutrition, Ketchum
36

As a registered dietitian, Jaime Schwartz translates the science behind nutrition into communications and business opportunities for agency clients.

She acts as a guide and expert voice, advocating on behalf of clients as they wade through the nutrition landscape where health and food trends are in constant flux.

She advises clients such as Nestlé, Wendy’s, Frito-Lay, and the National Honey Board, while managing a team of four dietitians.

Many seek Schwartz’s expertise, and she serves as a member of the agency’s food e-commerce and food b-to-b task forces and leads its global nutrition task force. Her skills have won new clients such as Zespri Kiwifruit North America and contributed to growth for existing clients including 7-Eleven.

And she’s had some hard-won successes along the way. Under her leadership, a reputation management program for Frito-Lay resulted in a meaningful dialogue with dietitians, positive coverage, and increased reported recommendations. Schwartz was also instrumental in helping Ketchum client Avocados from Mexico shed its reputation as a fatty fruit and burst into the mainstream as a first-time Super Bowl advertiser in 2015.

"She’s a pioneer in breaking down barriers between brands and gatekeepers of public opinion about food and nutrition," says Lauren Mundell, SVP and director of Ketchum’s New York food and wellness practice. "She creates a conversation that takes her health influencer peers’ points of view into account to make sure her clients’ brand messages are heard."

Schwartz recognized the importance of influencer relations early on. She spearheaded the development of a sophisticated health influencer strategy that enables brands to elevate their reputation by strengthening relationships within the health, medical, and nutrition communities through Ketchum’s Health Influencer Network.

The most sought-after part of this offering is the supermarket dietitian network, which connects clients to the 600-plus advisers working in or with supermarkets across the US.

"Jaime has been a wonderful partner and steward for our brand," says Lindsay Kaden, director of marketing for Siggi’s Dairy. "Her knowledge of and connections to the nutrition community have been invaluable as she developed a grassroots influencer program for us."

- Schwartz has volunteered with the Dietitians in Business and Communications, Penn State’s Nutrition and Dietetics Alumni Society, and the New Jersey Dietetic Association newsletter for 10 years

- As a Ketchum 2014 Global Scholar, she traveled to Amsterdam, Brussels, and London to study local health influencer ecosystems

- Schwartz was formerly an in-house nutritionist at Kraft and nutrition counselor at Atkins Nutritionals

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.