CHICAGO: Burson-Marsteller has hired Jane Madden, a former partner at Environmental Resources Management, as MD and US head of corporate responsibility.
Based in Chicago, she is reporting to Alan Sexton, the firm’s US corporate and financial practice chair and New York market leader.
She said her goal in the position is to make clients’ voices heard to previously untapped listeners like investors or NGOs.
"Corporate responsibility is a business imperative. It’s smart business, not an add-on," she said. "[It] really increases the bottom line as well as increases corporate reputation."
However, she noted that virtually no companies are avoiding the CSR space, so they must work hard to stand out.
"The biggest challenge is now differentiating yourself in a global marketplace," she said.
Madden previously worked as a principal and adviser at Mission Measurement and in various roles at Edelman, most recently as EVP for CSR and sustainability. She also spent nearly 12 years at the World Bank as a capacity building specialist, according to her LinkedIn account.
Burson US CEO Michael Law noted that her CSR experience will be an asset because it will give marketers "a real ability to communicate with a range of different stakeholders."
Last week, Penn Schoen Berland promoted Curtis Freet and Joe Penn to CEO roles. Both are reporting to Donald Baer, Burson’s worldwide chair and CEO and PSB chairman.
This story was updated on July 27 to clarify Madden's role. She is US head of corporate responsibility and MD.