If you could measure the impact someone makes at an organization, then Andrew McCaskill’s ratings would be through the roof. As the leader of Nielsen’s global media relations center, he oversees communications teams in more than 100 countries.
His media relations strategy extends to multicultural communications, CSR, the IR team, and the company’s technology incubators in New York and Israel.
"Andrew is smart, creative, innovative, an influencer, and the future of the business," says Kim Hunter, president and CEO of Lagrant Communications, and a mentor
The New York–based PR pro’s career first took off on the agency side. After early career stints at Coca-Cola and Turner Broadcasting, McCaskill joined William Mills and Associates, where he stayed for more than a decade, rising to SVP as he developed a first-class reputation with technology journalists and analysts. He managed a portfolio of financial services and technology clients, including TransUnion, Visa, LexisNexis, and Xerox Mortgage, before joining Weber Shandwick’s corporate practice.
As an SVP at the firm, he led global comms for the likes of ExxonMobil and Getty Images before joining Nielsen last year.
"Andrew represents the next generation of PR leaders and is helping redefine the importance of comms professionals to firms like mine that depend on their guidance," says Andrew Tilbury, CMO of Bluepoint Solutions.
A past president of the Black Public Relations Society of Atlanta, championing corporate diversity matters to McCaskill. He takes the time to mentor other black men and to demonstrate to leadership how diversity impacts the bottom line.
McCaskill recently volunteered with Nielsen’s Summer Robotics Scholars in Brooklyn and spearheaded a panel to expose black male high school kids to careers in STEM fields. He gives back in other ways too, as McCaskill is a longtime volunteer for the United Way of Greater Atlanta.
"Having Andrew on the team is like having an extra ace," says Janice Robinson, director of United Way of Greater Atlanta. "If someone falls through or you need something done well at the last minute, he is ready to jump in. He cares about the community."
- McCaskill earned a deluge of media coverage for his work on the collaboration between Getty Images and Sheryl Sandberg’s LeanIn.org, which reimagined stock photos of women
- Active in the PR community, McCaskill is a member of the PRSA’s MBA Initiative Committee
- A personal friend of the late Minnesota Viking, McCaskill is a board member of the Korey Stringer Institute, a heat stroke prevention group