Guardian Labs lands sponsored content deal to promote Silent Circle

Enterprise privacy firm Silent Circle has signed a six-month deal with The Guardian's in-house branded content agency, Guardian Labs, for a global campaign.

This is the first time Silent Circle has invested in the area of sponsored content in an attempt to reach a worldwide audience.

Silent Circle chief marketing officer Rob Smith told PRWeek that The Guardian was chosen because it has an in-depth understanding of the privacy sector.

He said: "We believe that modern marketing should consist of content, utility and product. This type of partnership appealed because it's modern, it's different, and we think that the content created on this platform will really appeal to our key audiences across the globe.

"The branded content partnership will span a wide range of formats – from video and independent editorial pieces to visual infographics and contributions from the team at Silent Circle."

Guardian Labs launched in 2014 with a seven-figure Unilever ‘Live Better Challenge’ campaign. The agency has 133 staff members made up of strategists, creatives, project managers, designers, editors, video and content specialists. It started working with Diageo in late 2014.

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