PR Rundown, 7.22.2015: Universal names Teri Everett as comms leader

She is replacing Kori Bernards as the studio's top communications executive.

UNIVERSAL CITY, CA: Universal Pictures has named Teri Everett as EVP of global communications, effective August 17, according to numerous reports. She will report to Jeff Shell, Universal Filmed Entertainment Group chairman. She is replacing Kori Bernards.

NEW YORK: Crystal Cruises has named Finn Partners as its North American PR AOR. The firm will be responsible for promoting the luxury cruise line during its planned expansion. Finn Partners’ New York office will handle account work, led by managing partner Virginia Sheridan. The agency’s responsibilities will include media relations, strategic partnerships and alliances, marketing promotions, brand and image management, and special events

DENVER: 5W Public Relations has opened an office in Denver. The location will work with clients in the consumer and corporate sectors and conduct integrated communications and PR campaigns, the firm said. It also launched an in-house production unit.

NEW YORK: Marcomms firm Phil & Co. and Hispanic brand communications firm GoDiversity have formed an alliance to help clients better engage the Hispanic market. The agencies will work with clients in the cause space through the partnership.  

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