German digital bank Fidor appoints Clarity PR for UK launch

Fidor Bank, a digital German lender with assets exceeding €300m, has hired Clarity PR to launch its banking services in the UK, following a competitive pitch.

Fidor: Wants Clarity to position it as a forward-thinking, contemporary bank
Fidor: Wants Clarity to position it as a forward-thinking, contemporary bank

Clarity has been hired for an initial three-month campaign, to be followed by an ongoing retainer.

Fidor, which launched in Germany in 2009, has an online community where its users can discuss the financial services it provides in an open forum and gives out cash rewards for people's social interactions and contributions. Fidor also offers customers a wider selection of banking options including crowdfunding and peer-to-peer lending.

The bank had total assets of €304m (£212m) at the end of 2014, up from €229m a year before, and has 90,000 account holders.

Clarity's main purpose will be to position Fidor as a forward-thinking and contemporary bank.

Matthias Kröner, CEO of Fidor Bank, said: "In recent years the UK has led the way in fintech innovation, so it was an obvious second market for us to launch in following our success in Germany. We selected Clarity because of its long track record of helping similarly innovative fintech start-ups establish themselves in the UK market."

Sami McCabe, CEO of Clarity PR, added: "Retail banking in the UK will undergo some fundamental changes in the coming years that result in a better, fairer banking experience for the British consumer. We believe Fidor will play a pivotal role in effecting this change."

Clarity has had a Berlin office since 2013, although Fidor is based in Munich.

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