Penn Schoen Berland appoints new CEO team

Curtis Freet and Jon Penn will co-lead the research firm.

NEW YORK: Penn Schoen Berland has promoted Curtis Freet to CEO for corporate and political business and Jon Penn to chief executive for media and entertainment business.

Longtime chief financial officer Michael Pettingill will serve as CFO and COO, the firm said in a statement.

Both Freet, who will work primarily from New York and Washington, DC, and Los Angeles-based Penn will report to Donald Baer, worldwide chair and CEO of Burson-Marsteller and Penn Schoen Berland chairman.

The pair is replacing three-year CEO Jay Leveton, according to a statement from the agency. The firm did not elaborate on Leveton’s next move.

Freet was previously US president at Penn Schoen Berland and has worked at the firm for nearly a decade, according to his LinkedIn profile. Before joining PSB, he worked at Microsoft in roles including group marketing research manager and senior program manager.

Penn, who founded Penn Schoen Berland’s media and entertainment practice, previously worked at The Hollywood Reporter as a contributor and pollster and was director of Internet strategy for Hillary Clinton’s successful 2000 run for the Senate.

Pettingill is based in Washington, DC. He has worked at AES, Columbia Capital, and COGEMA, now known as Areva.

A Penn Schoen Berland representative could not be immediately reached for comment.

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