Verizon's latest content move: Vice

Vice provides an opportunity to reach the hotly contested 18-to-34-year-old market.

Verizon has added Vice to the programming schedule for its mobile-first video service set to launch this summer.

The move comes on the heels of speculation that followed Verizon's May 2015 acquisition of AOL.

Vice is not the first content supplier to partner with Verizon. In June, Verizon announced that it was acquiring a range of programming from Scripps Networks Interactive, including Food Network and Travel Channel series. Earlier this year, the telecom giant contracted with AwesomenessTV to provide original films and series.

The partnership with Vice encompasses exclusive shows as well as regularly available Vice lifestyle content. Vice has a strong reach of the 18-to-34-year-old demographic.

Terry Denson, VP of content strategy and acquisition at Verizon, told The New York Times that "Vice is connecting with an entire generation in a way that no one else is. And Verizon will connect consumers to Vice in a way that no one else does by combining Vice's storytelling with the most compelling mobile video platform."

Verizon's mobile content strategy is consistent with observations by The Hub and elsewhere that the key value of AOL to Verizon was not its content but its well-developed mobile advertising ecosystem. These acquisitions increasingly position Verizon to compete with Facebook as a publisher of third-party mobile video.

This story originally appeared on The Hub.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.