FarmDrop brings in The Academy to accelerate growth

FarmDrop, an online service that connects local farmers with shoppers, has appointed The Academy to develop its strategic direction and campaign execution.

Farmdrop describes itself on its website as 'a bit like an online farmers market'
Farmdrop describes itself on its website as 'a bit like an online farmers market'

FarmDrop co-founders Ben Pugh and Ben Patten have handed a retained contract to Mitchell Kaye and Dan Glover’s agency following a competitive pitch. Kaye said the contract was "ongoing". The budget was not disclosed.

FarmDrop, which launched in 2012, has more than 50 producers and has grown revenues by more than 230 per cent since moving to a mixture of home-delivery and click-and-collect at the end of 2014. Over the next two years, Pugh and Patten aim to reach 30,000 monthly orders, and plan to move beyond London.

The Academy will be responsible for developing the strategic direction and campaign execution to ensure the brand accelerates its growth.

The Academy's team on the account will be led by Kaye and Glover.

Kaye, CEO and co-founder of The Academy, said: "We buy into FarmDrop's purpose, share its values, love its service and look forward to helping it build its business."

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