Zeno Group Asia has named former Dentsu Singapore exec Tony Ray Pereira as executive creative director in Singapore.
In a newly created role, Pereira will be responsible for leading content and creative strategy, reporting to Jeremy Seow, managing director of Zeno Group Singapore.
Pereira has over 25 years of experience and in addition to Dentsu, has held senior creative roles at Leo Burnett, J. Walter Thompson and McCann Erickson.
Seow said, "Zeno Singapore has been working towards being a leading content marketing agency on a global scale. Tony will be able to build on our existing infrastructure in this office, tap on our various virtual content centres of excellence and partner up with our content amplification team to deliver on that promise. I’m delighted to have Tony’s help in achieving this vision, while continuing our commitment to nurture and promote local talent in order to deliver on work that is internationally recognised yet locally compelling."