Tourism Ireland appoints Perowne Charles Communications after 10-way pitch

Ireland's tourist board has appointed Perowne Charles Communications (PCC) as its corporate and consumer PR agency, replacing Consolidated PR which has held the account since 2010.

Tourism hotspot: Giant's Causeway in County Antrim, Northern Ireland
Tourism hotspot: Giant's Causeway in County Antrim, Northern Ireland

PRWeek understands that more than 10 agencies pitched for the three-year account, including incumbent Consolidated.

The brief is to promote Ireland as a compelling short-haul destination, showcasing Northern Ireland and the history of Ireland's 'Ancient East'. The agency will also draw on Ireland's food, festivals and events.

PCC, a travel and leisure specialist, works for clients including New Zealand Tourism, Monaco Tourist Authority and VisitFinland.com.

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