The findings for Q2 2015 show 61 per cent of member consultancies expected staff recruitment to increase this quarter. Similarly, 35 per cent of respondents expected graduate recruitment to increase this quarter, as a result of reaching the end of the academic year.
Only nine per cent of respondents thought staff recruitment would decrease.
Meanwhile 40 per cent of respondents said clients had increased their budgets, compared with 19 per cent saying they had decreased.
As a result of bigger budgets, 70 per cent of respondents described new business levels as ‘busy’ or ‘very busy’, while only 20 per cent said activity was ‘quiet or very quiet’.
Agencies were increasingly optimistic, with 57 per cent of respondents expecting the UK economy to improve over the next 12 months, compared with two per cent who expected it to deteriorate.
Lastly, when asked about optimism for their own agency and for the industry as a whole, 57 per cent of agency heads were more optimistic than in previous quarters for their own agency and 34 per cent were more optimistic for the industry.
PRCA director general Francis Ingham said: "UK PR agencies are on a roll. Budgets are growing. Teams are growing. Optimism is growing. After years of expressing cautious optimism, I think it’s time we gave the word ‘cautious’ a holiday. PR is in a stronger position than it has been for many years. And that’s something we should celebrate."