The 7 stories PR pros need to know on Monday morning, 7.13.2015

Starbucks leads employment initiative; Walker kicks off campaign; New Reddit CEO faces skeptical user base.

1. Starbucks and an alliance of 20 companies are launching the 100,000 Opportunities Initiative on Monday, pledging to create that number of jobs for 18- to 24-year-olds in the next three years. Walmart, Microsoft, Lyft, and CVS Health are among the group of corporations participating.

2. Scott Walker is kicking off his White House campaign on Monday, tweeting "I’m in" early this morning as he prepares for a launch event outside of Milwaukee. The Wisconsin governor mistakenly tweeted on Friday night that he was entering the race.


3. Advertising technology company AdYapper has raised $4.5 million in new funding. The company helps advertisers keep track of where their ads are running online in an effort to cut out inefficiencies and save them money.

4. New (and former) Reddit CEO Steve Huffman is facing a skeptical user base as he takes over the site’s top job from interim chief executive Ellen Pao, who resigned on Friday. Huffman began reaching out to Reddit users this weekend by conducting an AMA of his own.


5. Major international negotiations are leading the news cycle on Monday morning. European leaders reached a deal overnight that will allow them to negotiate a new bailout and reform package for Greece. Meanwhile, a number of Western nations and Iran are reportedly close to a nuclear deal.

6. Walmart is planning to take the wraps off a sale this Wednesday that would rival Amazon’s Prime Day sales spectacular. The retail giant is planning 2,000 online exclusive sales, or "rollbacks," this week. Walmart also dinged Amazon for only offering discounts to Prime members.

7. Nintendo president and CEO Satoru Iwata has died at age 55 after a battle with cancer. Aside from running the company for the past 13 years, he helped to develop many of Nintendo’s most popular games.

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