Showcase 1: Spring-clean your home using eco-friendly techniques, Good Energy in-house team, April-May 2015
Green energy company Good Energy (GE) has a longstanding association with the National Trust aimed at weaning National Trust properties off fossil fuels in order to showcase the benefits of using green energy.
Spring is a time when people often change energy supplier. So GE wanted to promote its National Trust association with a campaign extolling the advantages of a greener approach to household issues.
GE’s in-house team created a website with five films explaining how to spring-clean your home using traditional eco-friendly techniques (e.g. drying clothes outside, using vinegar and warm water to shine windows and mirrors).
In addition it commissioned a YouGov survey to examine national cleaning habits. It found that fewer than half of those questioned said they attempted an annual clean-up. Thirty per cent also confessed that they had never attempted a spring clean.
The campaign, which cost £6,500, secured 29 pieces of coverage including an exclusive launch on Press Association, as well as appearing in Good Housekeeping, Daily Express, Mirror Online and Sunday People. The videos were viewed 6,000 times, its Facebook page reached 27,000 people and Twitter reached 15,000 people.
More than 75 customers with a projected total annual spend of around £80,000 switched or signed up to Good Energy, quoting the campaign as their reason.
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