Natura Bissè appoints Freuds as UK PR agency

Natura Bissè, the luxury skincare company, has appointed Freuds to support its expansion in the UK.

Freuds won the account without a competitive pitch. The work was previously handled by Purple PR, which continues to retain the account in the US.

Freuds will manage the press office and provide consultancy for the family-run Spanish brand.

Elena Serra, corporate VP of comms Natura Bissè, said: ‘‘The UK is a hugely important market for us and we are committed to developing our presence here both through our luxury cosmetic treatments for spas and salons, and via retail sales of our innovative skincare products. Our new relationship with Freuds highlights our ambition to develop exciting new partnerships that elevate our brand, build our reputation and grow our business across all channels."

Natura Bissè is stocked in Harrods and Space NK, and used in UK hotels and spas including The Grove, The Sanderson, One Aldwych, Grace Belgravia and Stanley House. The brand's European flagship office and headquarters is based in London.

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