Firefly handed UK brief by SoftMaker

Firefly Communications has had its brief with German software firm SoftMaker extended to cover PR activities in the UK after a successful partnership in the technology firm's home country.

Firefly is tasked with building and maintaining relationships with key media in the UK to help increase the market share of SoftMaker’s Windows, Linux and Android Office programs.

Martin Kotulla, CEO and founder of SoftMaker, said the firm had experienced very strong growth and sustained media presence in Germany, despite going up against Microsoft Office.

He said: "Firefly Communications is an agency that has an incredibly strong understanding and knowledge of the UK software market, so we are looking forward to replicating our German success in the UK."

The UK account will be handled by Firefly Communications consultant Tom Reynolds who will report directly to Jordan Popov, sales manager at SoftMaker.

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