First Direct and We Are Social launch 'mutual thanks' campaign

UK bank First Direct has launched a social media campaign with We Are Social based on how much it values its customers' positive feedback on social media.

The 'No, Thank YOU' campaign will see First Direct select messages of thanks to the bank posted by customers and use them to form banners within the bank’s call centre.

Staff responses to the messages have been filmed, and the videos will be replayed to the customers who were helped. Shareable applause and thank-you GIFs featuring First Direct employees will also be used.

Tom Richards, account director at We Are Social, said: "Every day, First Direct receives a huge number of unprompted messages of thanks through social channels from customers, as a result of its great service. By responding to the messages in a truly unexpected way, we hope to show these customers that they are hugely appreciated."

Helen Warburton, customer marketing manager at First Direct, said: "At First Direct we’re proud of our awarding-winning customer service; our entire business is built around the satisfaction of our customers. This is just a small gesture of thanks to both the staff who make this happen day in, day out and our fantastic customers who have helped make this campaign possible."

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