C&W said Joynes-Burgess will be responsible for continuing to drive the agency’s digital transformation and further building capability in creative, integrated marketing comms. Based in London, she has also been charged with building closer collaboration and partnership with the wider EMEA digital innovation group.
Her previous role was UK and EMEA head of digital across Weber Shandwick's corporate, financial and public affairs practice. At Weber she worked on campaigns such as Greenpeace’s #iceclimb of the Shard in London, and accounts including GSK Vaccines, The Bill and Melinda Gates Foundation, and the Royal Navy and Royal Marines Charity.
Before joining Weber, Joynes-Burgess was digital content manager, social media and communities manager and senior external affairs officer at the National Trust. She also worked for Badoo, the Russian social networking and dating site.
Scott Wilson, UK CEO and EMEA MD at Cohn & Wolfe, said: "Kate’s arrival reflects our growing capabilities and ambitions in digital and social media, as well as the wider integrated and content marketing space. She is a fantastic operator with 15 years of experience in digital communications and has a strong track record in guiding clients and businesses in the UK and internationally through the rapidly evolving digital commercial marketplace."
Joynes-Burgess said: "Cohn & Wolfe has a rich pedigree in insights-driven creative communications and is already receiving acclaim for its innovative, content-led digital work. I’m relishing the opportunity to build on this strong platform for growth, leveraging my own digital expertise and strategic approach to social media, content marketing and online relationship management."