WPP buys majority stake in German PR agency Nicole Weber Communications

WPP has grown its European PR footprint after buying a majority stake in German PR agency Nicole Weber Communications (NWC).

NWC focuses on lifestyle industries including fashion and beauty, consumer electronics and automotive. Its clients include Opel, ASOS and Olympus. Founded by Nicole Weber in 1996, NWC is based in Hamburg and employs approximately 30 people.

NWC’s revenues in 2014 were about €2.4m (£1.7m, $2.6m), with gross assets of €1.1m (£0.8m, $1.2m).

The acquisition comes under Commarco GmbH, WPP’s Germany-based marketing services network.

The size of WPP’s stake and the amount spent on the acquisition have not been disclosed.

In a statement released this morning, WPP said: "This investment continues WPP’s strategy of developing its services in fast-growing and important markets and sectors. Collectively, WPP companies in Germany generate revenues of approximately US$1.4bn and employ around 7,000 people (including associates). On this basis, Germany is WPP's fourth largest market, after the US, the UK and China."

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