The 11 stories PR pros need to know on Thursday morning, 7.2.2015

Whole Foods apologizes for overcharging; Next Fifteen buys IncrediBull; WPP plans foothold in Cuba; Latest jobs report to be released this morning.

1. Top Whole Foods executives apologized for overcharging New York City customers in a video released on Wednesday evening, saying the company will retrain employees so it doesn’t happen again. The city’s Department of Consumer Affairs said last week that it is investigating the chain for "systematic overcharging."

2. Acquisition alert: Next Fifteen has bought London-based brand marketing firm IncrediBull, with plans to merge it into Text100 at the start of next year. IncrediBull founder and CEO Richard Parkinson will become Text100’s head of client services.

3. Experts are optimistic about the June jobs report, set to be released on Thursday morning. Hiring by US companies is expected to again be strong despite economic upheaval around the world. Update: The numbers missed expectations as the US economy created 223,000 jobs in June, fewer than the 230,000 expected. The unemployment rate dropped to 5.3% from 5.5% due to falling workforce participation.

4. WPP is working to become the first holding company with a foothold in Cuba. The parent of Burson-Marsteller, Ogilvy Public Relations, and others said Thursday morning in a statement that it has a permanent executive based in the country via state-owned firm Falco Group.

5. The Justice Department is investigating major US airlines on the suspicion they colluded to keep ticket prices high. American Airlines and Southwest Airlines are among the carriers being investigated.

6. Insurgent candidates are making an early splash in both parties. Donald Trump is running in second place in a CNN/ORC poll released this week, despite a list of companies cutting ties with him due to his comments on Hispanic-Americans. Sen. Bernie Sanders (D-VT) held a rally of more than 10,000 in Madison, Wisconsin, on Wednesday.

7. Facebook will begin to share revenue from videos posted on the social network with the people who create them. Videos are watched more than 4 billion times a day on the platform.

8. Two days in the life of White House media outreach in 2015: President Obama weighed in on a controversial guacamole recipe on Twitter on Wednesday, as well as taking questions from Twitter users via the #AskObama hashtag. He’s set to campaign today for his overtime pay policy in Wisconsin.

9. US authorities have asked their counterparts in Switzerland to extradite seven FIFA officials arrested there in May. The FBI is investigating what it said is widespread and long-running corruption at the international soccer body.

10. Google apologized on Wednesday after its Photos app was found to tag black people as "gorillas" in some images. The company’s chief architect of social said it is working to fix the problem.

11. One California legislator isn’t a fan of the state renewing its contract with Ogilvy Public Relations for its state healthcare insurance exchange. State Sen. Ted Gaines is calling for an audit of Covered California’s marketing department.

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