Shaheed Peera, executive creative director for the EU at Publicis Life Brands Resolute, and Mai Tran & Co. founder Mai Tran weighed in on the positives and negatives of what they saw at the Cannes Lions International Festival of Creativity.
Peera stressed the importance of having a story at the heart of your idea. Tran, meanwhile, added that the judges loved ideas that exhibited creativity and a sense of humor.
They also described some negative things they saw.
"There were certain entries that we were receiving that were almost just printed PowerPoint presentations," Peera noted. "It’s a learning curve for the PR world, that if they have anything [they should] look at how work is entered into something like this.