Mildenhall at Cannes: 'Creativity is the primary currency at Airbnb'

It's one way that the company is trying to make consumers comfortable with the idea of staying in a stranger's home.

Airbnb CMO Jonathan Mildenhall sat down with Marketing to share how Cannes stimulates his creativity and how proud he is of his company’s first multinational TV campaign, which he considers a highlight of his year.

Mildenhall described how the campaign took on an unusual topic: why consumers should be comfortable staying in a stranger’s home.

"It confronts an uncomfortable truth head on…I’m very proud that we put the uncomfortable truth front-and-center of Airbnb’s first-ever multinational TV campaign," he said.

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