2015 rank: 14
2014 rank: NA
By Ashley Brown, VP of strategy, Spredfast
Jonathan is a whirlwind of big ideas and an unstoppable force of energy and intensity.
In 2010, we both worked for Coca-Cola – and he guided much of the marketing and messaging coming from Coke today.
His mission was to tell stories that matter. Jonathan inspired the global creative team to dream big and swing for the fences, and earned fierce loyalty in return. He gave his team the freedom to experiment, license to fail, and unflagging support to break down walls and barriers. The result was some of Coke’s most inspired marketing in years.
Coke tapped security cameras in Latin America to uncover random acts of kindness, asking Where Will Happiness Strike Next, and inserted a poignantly optimistic point of view into the India-Pakistan standoff. These share-worthy stories won over 30 Cannes Lions in 2012.
At Airbnb, Jonathan is telling the story of, in his words, the world’s first "community-driven super brand." He’s given it an instantly recognizable mark and launched its first global ad effort – the exceptional Views. His career reminds us we can belong anywhere. As he’s often said himself, he’s boarded an amazing rocket ship.