2015 rank: 13
2014 rank: NA
By Kevin Plank, founder and CEO, Under Armour
Every day at Under Armour we talk about our passion to make all athletes better and the importance of our brand voice. Protecting this authenticity and maintaining our trust with our athlete-consumers drives every decision we make.
As the curator of that voice and the communicator of our commitment to athletes, Diane Pelkey is the embodiment of the Under Armour brand. In the past seven years, she has built Under Armour’s communications team from the ground up and has continued to display her exceptional leadership skills on a global scale, while forging a path for Under Armour to become the disruptive and impactful brand it is today.
Beyond her communications and storytelling expertise, she is an even better teammate and a true leader. She is my trusted partner, adviser, and confidante. As a true pioneer for our company, which implores its team members to remain "humble and hungry," I cannot think of a more fitting brand ambassador – and role model – than Diane.
We have the number one communications expert in the world working for our organization – and that makes all of us at Under Armour exceptionally proud.