Video: Will she care and will she share? Rob Flaherty speaks to PRWeek from Cannes

Rob Flaherty, global chief executive of Ketchum, speaks to Anna Reynolds about why Cannes is important for the PR industry, convergence and how to win more awards

Rob Flaherty
Rob Flaherty

'Will she care and will she share?' is a good way to gauge the success of a campaign, Flaherty tells PRWeek.

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