Margaret Key promoted to Asia-Pacific CEO at Burson-Marsteller

She replaces Terri-Helen Gaynor who resigned from the company for personal and family reasons.

Key had served as Chief Operating Officer for Asia-Pacific for the past year
Key had served as Chief Operating Officer for Asia-Pacific for the past year

Margaret Key has been named CEO Asia-Pacific at Burson-Marsteller with Prema Sagar, principal and founder of Genesis Burson-Marsteller, taking on the additional title of vice chair, Asia-Pacific.

Key succeeds Terri-Helen Gaynor who has resigned from the company for personal and family reasons.

Sagar succeeds Patrick Ford who has moved back to the US and continues as a Burson-Marsteller Worldwide vice chair and its global chief client officer.

Both Sagar and Key report to worldwide chair and CEO Donald A. Baer, and they join Burson-Marsteller’s global senior leadership team.

"Margaret Key is an outstanding professional who is highly respected throughout Burson-Marsteller, among our top clients and across the entire communications sector, and we are thrilled she will now lead Burson-Marsteller’s Asia-Pacific region to new levels of success," said Baer.

"Throughout Margaret’s two decades of experience in public relations, she has provided expert counsel to governments and multinational companies, while steadily taking on greater leadership responsibilities. I am extremely confident she will bring great talent to leading our continued growth throughout Asia-Pacific and to attracting and developing the brightest talent in the field. We are fortunate to have her as a new member of our global leadership team."

Key had served as chief operating officer for Asia-Pacific for the past year and was acting Hong Kong market leader until earlier this year. She joined Burson-Marsteller in 2010 as Korea market leader, having previously served in senior roles at Edelman in Japan, Korea and Hong Kong.

As vice chair of the region, Sagar will continue in her current role with Genesis Burson-Marsteller and act as a senior advisor to Key and the firm’s Asia-Pacific leadership team.

"Prema Sagar is one of the most respected communications professionals in the world and has long been among our most valued leaders and colleagues, having built one of India’s top firms from the ground up," Baer said. About Burson-Marsteller.

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