The 8 stories PR pros need to know on Wednesday morning, 6.24.2015

Incite Agency, Fenway Strategies team up; The latest from Cannes; Instagram to plug into live events.

From Always' #LikeAGirl campaign
From Always' #LikeAGirl campaign

1. You heard it here first: former key Obama aides are teaming up in the consultancy world. Ben LaBolt’s The Incite Agency and Fenway Strategies, founded by former Obama speechwriter Jon Favreau and spokesman Tommy Vietor, have struck a formal partnership.

"The reason is simple: we want to offer clients more services and hands-on support from a team that has worked at the highest levels of politics and for some of the most prominent Fortune 500 companies, cutting-edge start-ups, foundations, causes, and campaigns," the firms said in an announcement.

Former White House Press Secretary Robert Gibbs, one of The Incite Agency’s cofounders, was named EVP and global CCO at McDonald’s earlier this month.

2. What’s happening at Cannes: MSLGroup emerged as one of the festival’s big winners on Tuesday, taking home the PR Grand Prix for its work on Always’ #LikeAGirl campaign. Two staffers at Cohn & Wolfe Sweden won a Young Lions PR Gold medal for their campaign idea for Greenpeace: a "vegetable zoo." Weber Shandwick CEO Andy Polansky explained why PR made its mark this year at Cannes.


3. Demands for public institutions and private companies to drop Confederate symbols are spreading around the country. However, sales of the Confederate flag have soared on Amazon this week.

4. Instagram is focusing more on showing users photos from live events. About 70 million photos and videos are posted to the website every day. Twitter last week began to reveal details about how its soon-to-be-released platforms will tap into tweets about live events, from in-person happenings to buzzed-about TV shows.

5. Tom Brady’s appeal went on for nearly 10 hours on Tuesday. Lawyers for the Super Bowl-winning quarterback are arguing against the four-game suspension he’s set to serve at the beginning of this season.

6. Louisiana Governor Bobby Jindal is set to announce he’s running for the Republican nomination for president on Wednesday, making him the 13th candidate seeking his party’s blessing. New Jersey Governor Chris Christie could announce his bid as early as next week.

7. Lawmakers voiced their anger at Takata executives on Tuesday as the company’s recall of more than 30 million airbags continues.

8. Symantec CEO Michael Brown explained how he’s trying to turn his company around and its pending split into two corporations in a Q&A with The Wall Street Journal. "[Critics would] like to portray us as big, lumbering, nothing new is coming from us, we’re shrinking," he told the WSJ. "We’re trying to tell our customers it’s time to take another look at Symantec."

This story was updated on June 24 to correct the name of Fenway Strategies.

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