Cannes PR: APAC agencies score four Gold Lions

Material Tokyo, Ogilvy Public Relations Beijing and Fuel Communications Sydney named as Gold Lion winners

Among the winners: 'True Wetsuits' for Quiksilver
Among the winners: 'True Wetsuits' for Quiksilver

CANNES - Wetsuits for Japanese salarymen, Chinese names for places in Great Britain and a shark-detecting buoy won Gold Lions in the PR category for Asia-based agencies.

Altogether, APAC agencies won four Gold Lions, six Silver Lions and four Bronze Lions, for a total of 14 out of the category's 79 awards.

The region took four out of the category's 17 Gold Lions.

The Gold winners were:

  • 'True Wetsuits' for Quiksilver Japan by TBWA\Hakuhodo Tokyo (entrant agency) and Material Tokyo (PR agency)
  • (Two Gold Lions) 'Great Chinese Names for Great Britain' for VisitBritain by Ogilvy Beijing (entrant agency) and Ogilvy Public Relations Beijing (PR agency)
  • 'Clever Buoy' for Optus by Fuel Communications Sydney and M&C Saatchi Sydney

A Grand Prix in the category went to MSLGROUP New York and Leo Burnett Toronto for the Always 'Like a Girl' campaign.

Click through to Campaign Asia-Pacific to see a table of all the APAC-based PR winners, and see the entire Cannes PR winners list here.

Follow Campaign Asia-Pacific's Cannes coverage at and coverage by the entire Campaign/PRWeek global team at 

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