CHINA - Communications firm ICR has named veteran business journalist Edmond Lococo as senior vice president, based in Beijing.
For two decades Lococo covered the world’s largest companies in technology, telecommunications, aerospace and defense as a financial journalist in China and the US.
Prior to joining ICR, Lococo was at Bloomberg News for 15 years, including two postings as a foreign correspondent in Beijing. For the last five years, he covered the China technology beat and tracked topics such as computer hardware and software, mobile devices, startups, Internet, cyber security, social media and intellectual property.
Previously he followed the US defense industry for Bloomberg during the wars in Iraq and Afghanistan. He began his journalism career in Hong Kong working for the South China Morning Post and Hong Kong Standard, before shifting to wire service reporting for Bridge News in Beijing.
"Edmond’s leadership and insider insights from his reporting career will be tremendously valuable to our Asia-based clients," said Bill Zima, co-head of ICR Asia. "As ICR continues to expand its operations in Asia, the addition of Edmond to our seasoned team of corporate communications leaders allows us to offer new services and sources of counsel that will help our Asia-based clients preserve and enhance their reputations."
"Edmond has developed extensive industry expertise and deep financial and business media relationships during his career as a reporter," said Jeremy Peruski, co-head of ICR’s Asia practice. "Having spent over 14 years living in China, Edmond is well-positioned to understand local companies’ communications needs and to help them tell more compelling stories for a global audience."
Lococo added: "Asia-based companies need to communicate messages that resonate not only on the local level but with the broader international marketplace."