The 8 stories PR pros need to know on Monday morning, 6.22.2015

Cannes PR shortlist released; Apple reverses course after Taylor Swift criticism; Obama makes headlines on Marc Maron podcast.

1. Edelman and Ketchum are leading the pack in terms of shortlist nominations in the PR category at the Cannes Lions International Festival of Creativity. Winners will be announced tomorrow. While Cannes is still a hotbed of creativity and beautiful celebrities, advertising technology is taking a greater role at the festival. Facebook and Microsoft are among the companies trying to impress marketers.

2. Apple backtracked after Taylor Swift criticized the model it is using to pay artists whose songs are featured on the just-released Apple Music platform, saying it will pay full royalty rates during customers’ free trials.

3. President Barack Obama discussed the country’s complicated history with racism on Marc Maron’s WTF podcast. His use of the N-word to demonstrate how racial mores have changed is getting the most attention on Monday morning.

4. Veteran entertainment industry PR executive Barbara Brogliatti died on Sunday after a battle with cancer. She worked for Warner Bros. and CBS during her career.

5. Magna Global has lowered its advertising spending forecast for the next year, citing a slowdown in emerging markets. It now expects global growth of 3.9% compared with 2014 levels.

6. The debate over whether the Confederate flag should be flying near the South Carolina Statehouse has reemerged after the shooting of nine people at a Charleston church last week in a racially motivated attack. Former GOP standard-bearer Mitt Romney has encouraged officials to take the flag down, while a number of Republican candidates have said it’s up to South Carolinians.

7. Cigna has rejected a $47 billion acquisition offer from Anthem, saying it’s not high enough. Cigna’s CEO said the offer was "inadequate and not in the best interests of Cigna shareholders."

8. Jeb Bush and Marco Rubio are clearly at the front of the GOP pack, according to a Wall Street Journal/NBC News poll. Three quarters of Republican respondents say they could see themselves voting for either Floridian. 

Would you like to post a comment?

Please Sign in or register.