HONG KONG: The Hoffman Agency has been selected by IT firm TeamQuest to lead its PR program following a competitive pitch.
TeamQuest, founded in 1991, specializes in capacity planning techniques, including analytic modeling, simulation modeling and trending. Initially targeting Hong Kong and Singapore as entry markets, TeamQuest appointed The Hoffman Agency to drive its expansion in the region.
TeamQuest managing director International Operations Jason King said, "We are impressed by the Hoffman team’s cross-market capabilities and strong background in B2B technology PR. As we look to Asia for new business opportunities, we view The Hoffman Agency as a strategic partner in our ongoing commitment to helping our customers achieve their goals."
Hoffman vice president business development and marketing Jenny Chan added: "Applying our storytelling technique to technology brands is our bread-and-butter, and we look forward to working with TeamQuest regionally to localize its global leadership in Asia’s vibrant markets."
Core to the PR program will be highlighting the benefits TeamQuest offers businesses and positioning TeamQuest as the go-to partner in the IT Service Optimization (ITSO) arena.