LinkedIn updates Shannon Stubo's title to CMO

She took over the job on an interim basis a month ago.

SAN FRANCISCO: One month after naming Shannon Stubo as interim CMO, LinkedIn has made the placement permanent.

Reporting to LinkedIn CEO Jeff Weiner, Stubo was named the professional social network’s CMO this week, adding to her role as SVP of corporate communications.

Stubo is leading LinkedIn's marketing and communications functions as she continues to ensure the company is "delivering a valuable experience to our members and customers," Weiner said in an email to staffers on Thursday. The leadership of the two functions will continue to report directly to her.

When VP of marketing Nick Besbeas left the social network last month, Stubo stepped into the CMO position on an interim basis.

"In just eight weeks as our interim CMO, [Stubo] has had a material impact on the business," Weiner said in the email. "Her progress thus far – through key hires, improved communication and alignment, and clear prioritization – has generated very positive feedback from the teams she's worked with." 

Stubo has quickly climbed the ranks this year at LinkedIn. In March, she was promoted from VP of corporate communications to SVP. She had been in the VP role since joining LinkedIn in September 2010.

Leading the company’s comms team in 12 offices around the world, she is responsible for its global corporate communications program. Her purview also includes internal communications, media relations, social impact, social media, and community relations.

Stubo ranked number 18 in the 2014 edition of PRWeek’s Power List. Four years ago, she drove the comms strategy for the company’s IPO. She was also one of PRWeek’s 40 Under 40 honorees in 2011.

Prior to LinkedIn, Stubo served as senior director of corporate communications at OpenTable, where she developed and oversaw the company’s global communications strategy and was responsible for the management of all IPO-related comms.

Before that, she worked at eBay for six years in various roles, most recently as VP of corporate communications. Earlier in her career, Stubo worked at Yahoo as senior manager of corporate communications.

Stubo was not immediately available for comment.

Last month, LinkedIn reported a 35% year-on-year revenue increase to $638 million in the first quarter. However, the company expects its revenue and profit to fall below analyst estimates in the second quarter due to a slowdown in traditional ad spending and an internal reorganization.

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