PRWeek outlines biggest players in world PR with launch of Global Power Book

PRWeek today launches its Global Power Book, the definitive guide to the most influential people in world PR.

The Global Power Book features Q&A profiles with more than 300 PR leaders from both agency and in-house who have an influence across multiple borders.

As part of the project, the PR leaders were asked to answer a series of questions that offer revealing insights into them and the industry in general.

These include their favourite PR campaign of the past year, their most respected politician, most admired brand or business, and the best advice they’ve ever received.

Global Power Book entrants were asked to identify the biggest single challenge facing the profession, and talk about how their role has changed over the past five years. They also revealed their favourite fictional PR character.

Stay tuned to PRWeek over the coming days as we publish a series of news stories highlighting the most popular answers to the questions.

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