Global Power Book: Senior PR figures reveal how their jobs have changed

PRWeek asked entrants to our Global Power Book in what respect their job has changed the most in the past five years. Here are some of our favourite responses.

"Digital has gone from the afterthought to the forefront. And thank God I haven't faxed a press release to anyone in years."
Katherine Barna, head of comms, Tumblr

"Faster decision-making. More effective filtration of bullshit."
Jim Dowling, MD, Cake

"The bar got higher and the tools to get there got more powerful. But ideas are still the new black."
Gail Heimann, president, Weber Shandwick

"My phone's not bugged any more."
Julian Henry, global head of comms, XIX Entertainment

"Over the past five years? It is changing every day!"
Ralf Hering, principal partner and CEO, Hering Schuppener

"The speed of everything is more challenging every day. There is one time zone. It is called 'now'. Speed will make you, and without it, you will be roadkill."
Dave Senay, president and CEO, FleishmanHillard

"I spend a lot more time with lawyers."
Andrew Walton, global head of financial services, FTI Consulting

View the Global Power Book here

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