PRWeek Awards Asia: The winners + The Gallery

Hill+Knowlton and Edelman take coveted Campaign of the Year awards with Weber Shandwick scooping regional network of the year title

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Hundreds of industry executives attended the PRWeek Awards Asia in Hong Kong and saw both Hill+Knowlton Strategies Australia and Edelman Australia walk away with the Campaign of The Year award.

Hill+Knowlton picked up the top award for its "I Touch Myself" project for Cancer Council NSW, which promoted breast cancer awareness.

Meanwhile Edelman’s The LAB Experiment received the same accolade for an experiential campaign for Australian affordable fashion chain Best & Less.

Weber Shandwick’s Tim Sutton received the award for agency head of the year, with the firm also picking up Asia-Pacific Network of the Year.

This year PRWeek Asia received a record 625 entries from 16 countries in the region — with 235 of those entries making it on to the shortlist, which was debated by a 68-strong judging panel.

Full lists of the winners follow:

CAMPAIGN AWARDS

Campaign of the Year

Award Campaign Title Client Agency Country
Winner "I Touch Myself" Project Cancer Council NSW Hill+Knowlton Strategies Australia Australia
Winner The LAB Experiment  Best and Less Edelman Australia Australia

Arts, Entertainment & Media Campaign of the Year

Award Campaign Title Client Agency Country
Gold #WhatsNext BBC Worldwide Adhesive PR Australia
Silver DO THE REX: Durex Overcomes Sexual Paradox in India Reckitt Benckiser, India Edelman India India
Bronze The Journey: Malaysia's Most Successful Movie of All Time Astro Malaysia N/A Malaysia

Brand Development Campaign of the Year (Product)

Award Campaign Title Client Agency Country
Gold Haobaba "Good Dad" Classroom Across China Campaign Guangzhou Liby Enterprise Group Co. Ltd. Hill+Knowlton Strategies China China
Silver A Decade Off Your Derriere Marks & Spencer AKA Asia Singapore
Silver Vinacafé - The Cup of Love Masan Consumer Redder Advertising Vietnam
Bronze Follow Me! The Dongfeng Citroën New Elysee Journey to Mount Everest Dongfeng Citroën Genedigi MSLGROUP China

Brand Development Campaign of the Year (Service)

Award Campaign Title Client Agency Country
Gold Rebuilding Trust in Malaysia Airlines in Australia and New Zealand Malaysian Airline System Berhad Crossman Communications Australia
Silver A global university on the rise  NTU Singapore N/A Singapore
Bronze Singapore Celebrity Concierge  Singapore Tourism Board Adhesive PR Australia

Consumer Launch Campaign of the Year

Award Campaign Title Client Agency Country
Gold Pigeon's New Product Launch PR Created New Standard in Baby Stroller Selection Pigeon Corporation BlueCurrent Japan inc. Japan
Silver Marukome: Rocking out with miso soup! Marukome Co., Ltd. Dentsu Inc. & Dentsu Public Relations Inc. Japan
Bronze British Airways Airbus A380 launch, Singapore British Airways Grayling Asia Pte Ltd Singapore

Healthcare: Ethical Campaign of the Year

Award Campaign Title Client Agency Country
Gold China Ideal Sex Bluebook Pfizer, Inc. BlueDigital China
Silver "Looking for Mr. Hsieh /Mr.PE!" Let's turn the unspeakable into embraceable! A. Menarini Singapore Pte. Ltd., Taiwan Branch Elite PR Group Taiwan
Bronze Atten-tion! Take treatment order, life gets longer! Sanofi Taiwan Co. Ltd. Elite PR Group Taiwan

Technology Campaign of the Year

Award Campaign Title Client Agency Country
Gold Orchestrate Amazing - The Launch of Microsoft Azure Data Centres in Australia Microsoft Australia Ogilvy Public Relations Australia
Silver Life after deaf: Redefining hearing with ReSound LiNX MFI GN ReSound One Plus One Communications New Zealand

Business-to-Business Campaign of the Year

Award Campaign Title Client Agency Country
Gold Mobile Futures Australia Mondelez International Red Agency Australia
Silver Connected Healthcare Matters SAP FleishmanHillard Singapore
Bronze CeBIT India, from ‘just a trade fair' to ‘technology intelligentsia' Hannover Milano Fairs India Pvt. Ltd. 20:20 MSL India

Sports Campaign of the Year

Award Campaign Title Client Agency Country
Gold Game, Set, Match Heineken Open Play! DB Breweries Spark PR & Activate New Zealand
Silver The Samsung SlideLiner Samsung Edelman Australia and Traffik Australia
Bronze "Believe" Campaign Australian Paralympic Committee Hill+Knowlton Strategies Australia Australia

Employee Communications Campaign of the Year

Award Campaign Title Client Agency Country
Silver Internal Communications for the Acquisition of Nokia Mobile Devices and Services Business in China Microsoft N/A China
Bronze Evolving at Viacom18 Viacom18 Media Pvt. Ltd. N/A India
Bronze Notable Women ANZ N/A Australia

Asia-Pacific PR Campaign of the Year

Award Campaign Title Client Agency Country
Silver Lux Ignite the Spark  Unilever Asia Pte Limited  Golin Singapore  Singapore
Silver Workforce 2020 - #millennialmyths and the Future of Work SAP FleishmanHillard Hong Kong

Australia/New Zealand PR Campaign of the Year

Award Campaign Title Client Agency Country
Gold "I Touch Myself" Project Cancer Council NSW Hill+Knowlton Strategies Australia Australia
Bronze Ford Mustang Midnight Kiss - Sydney New Year's Eve 2014 Ford Australia Pulse Communications Australia
Bronze Joined-Up Innovation – How we helped Microsoft discover the secret ingredients to create an Australian innovation culture Microsoft Australia Ogilvy Public Relations Australia

Greater China PR Campaign of the Year

Award Campaign Title Client Agency Country
Gold Kindle Voyage: Re-Igniting a Love for Reading in China Amazon Weber Shandwick China
Silver Budweiser 2014 CNY Campaign—Bringing a global icon of celebration to China AB InBev @comm, a content driven integrated communication agency with 4C China
Bronze Haobaba "Good Dad" Classroom Across China Campaign Guangzhou Liby Enterprise Group Co. Ltd. Hill+Knowlton Strategies China China

Japan/Korea PR Campaign of the Year

Award Campaign Title Client Agency Country
Gold Marukome: Rocking out with miso soup! Marukome Co., Ltd. Dentsu Inc. & Dentsu Public Relations Inc. Japan
Silver The Shut-down Island! Miyakojima City Dentsu Inc. & Dentsu Public Relations Inc. Japan
Bronze From Working man to Daddy Ministry of Gender Equality and Family FleishmanHillard Korea South Korea

South Asia PR Campaign of the Year

Award Campaign Title Client Agency Country
Gold Help A Child Reach 5 Hindustan Unilever Limited LinOpinion Golin India
Silver Mary Kom's Bollywood Knockout Punch Viacom18 Media Pvt. Ltd. N/A India
Bronze Banking giant SBI wins over Indian millennials State Bank of India Adfactors PR Pvt. Ltd. India

Southeast Asia PR Campaign of the Year

Award Campaign Title Client Agency Country
Gold Sensodyne Relevance Campaign 'Say No To Ngilo'  GSK Consumer Healthcare N/A Philippines
Silver Vinacafé - The Cup of Love Masan Consumer Redder Advertising Vietnam
Bronze GSK Inner Age Campaign GlaxoSmithKline Edelman Singapore

Corporate Branding Campaign of the Year

Award Campaign Title Client Agency Country
Gold Marukome: Rocking out with miso soup! Marukome Co., Ltd. Dentsu Inc. & Dentsu Public Relations Inc. Japan
Silver Crowdsourcing Brand Loyalty: Huawei Fan Celebration Huawei Genedigi MSLGROUP China
Silver Yahoo Hong Kong 15th Anniversary Campaign Yahoo Hong Kong Metta Communications Hong Kong
Bronze Digital Roadies Taking Centre Stage! Hostworks Pty Ltd Weber Shandwick Australia Australia

Public Affairs Campaign of the Year

Award Campaign Title Client Agency Country
Silver Look Again Campaign Ministry of Gender Equality and Family FleishmanHillard Korea South Korea
Silver What's New With New Zealand? Education New Zealand Genesis Burson-Marsteller India

Corporate Publications

Award Campaign Title Client Agency Country
Gold ANZ BlueNotes ANZ N/A Australia
Silver Hotels.com Chinese International Travel Monitor Hotels.com N/A China

Financial Communications Campaign of the Year

Award Campaign Title Client Agency Country
Silver Blue Bird's 2014 IPO  PT Blue Bird Tbk Edelman Indonesia Indonesia
Bronze BSE: From mind-share to market-share BSE Ltd Adfactors PR Pvt. Ltd. India

Crisis or Issues Management Campaign of the Year

Award Campaign Title Client Agency Country
Gold Cadbury Chocolate – Halal Yesterday, Halal Today, Halal Tomorrow Mondelez International Text100 Malaysia
Silver GoSURF Consumable Data Plans launch: Neutralizing Fair Use Policy sentiments Globe Telecom, Inc. N/A Philippines
Bronze Relocation of the Hong Kong Wine & Dine Festival – How the Hong Kong Tourism Board upheld its corporate image in the face of a crisis The Hong Kong Tourism Board N/A Hong Kong

Media Relations Campaign of the Year

Award Campaign Title Client Agency Country
Gold Connected Healthcare Matters SAP FleishmanHillard Singapore
Silver Banking giant SBI wins over Indian millennials State Bank of India Adfactors PR Pvt. Ltd. India
Bronze GrabTaxi – Rides made awesome GrabTaxi Ruder Finn Asia Pte Ltd Singapore

Public Sector Campaign of the Year

Winner Campaign Title Client Agency Country
Gold The Shut-down Island! Miyakojima City Dentsu Inc. & Dentsu Public Relations Inc. Japan
Silver Look Again Campaign Ministry of Gender Equality and Family  FleishmanHillard Korea South Korea
Bronze What's New With New Zealand? Education New Zealand Genesis Burson-Marsteller India

Corporate Social Responsibility Campaign of the Year

Award Campaign Title Client Agency Country
Gold Light for Fishermen Osram Fortune PR Indonesia
Silver #WeSpeakCode – Code as the Second Language of Asia Pacific Microsoft Creation Singapore
Silver Help A Child Reach 5 Hindustan Unilever Limited LinOpinion Golin India
Bronze StarHub 4G4Good StarHub Ltd DDB Group Singapore Singapore

Environmental Campaign of the Year

Award Campaign Title Client Agency Country
Silver Instant Newspaper Recycler by East Point City, Hong Kong Sun Hung Kai Properties Hong Kong Saatchi & Saatchi Hong Kong Hong Kong

Nonprofit Campaign of the Year

Award Campaign Title Client Agency Country
Gold "I Touch Myself" Project Cancer Council NSW Hill+Knowlton Strategies Australia Australia
Bronze "Believe" Campaign Australian Paralympic Committee Hill+Knowlton Strategies Australia Australia
Bronze Share My Knowledge for ChildFund New Zealand ChildFund New Zealand Network Communication New Zealand

Public Education Campaign of the Year

Award Campaign Title Client Agency Country
Gold Help A Child Reach 5 Hindustan Unilever Limited LinOpinion Golin India
Gold Tackling Homophobia in Sport: Bingham Cup Sydney 2014 Sydney Convicts Rugby Union Club N/A Australia
Silver MTV Rock the Vote - From A Campaign To A Revolution Viacom18 Media Pvt. Ltd. N/A India
Bronze "I Touch Myself" Project Cancer Council NSW Hill+Knowlton Strategies Australia Australia

Best Use of Analytics

Award Campaign Title Client Agency Country
Silver BOE KOL Mapping Program BOE Technology Group Co., Ltd Burson-Marsteller China
Bronze Carving Out a Technology Leadership Position for MasterCard in Asia Pacific MasterCard Asia Pacific Weber Shandwick Singapore

Best Use of Broadcast/Video

Award Campaign Title Client Agency Country
Gold TaiKoo Hui's Third Anniversary Campaign: Always on My Mind  TaiKoo Hui (Guangzhou) Development Company Limited Mytone Advertising Company; BlueDigital China
Silver DO THE REX: Durex Overcomes Sexual Paradox in India  Reckitt Benckiser, India Edelman India India
Bronze Mian is Campaign KOL Serial Videos Cotton Incorporated and Cotton Council International Ruder Finn Asia China

Best Use of Digital

Award Campaign Title Client Agency Country
Gold Immortalizing Happiness: MetLife Hong Kong's Infinity App MetLife Hong Kong The Hoffman Agency Hong Kong
Silver Kindle Voyage: Re-Igniting a Love for Reading in China Amazon Weber Shandwick China

Best Use of Social Media

Award Campaign Title Client Agency Country
Gold Kindle Voyage: Re-Igniting a Love for Reading in China Amazon Weber Shandwick China
Gold Vinacafé - The Cup of Love Masan Consumer Redder Advertising Vietnam
Silver Ted Baker Holiday Social Media Campaign – China Ted Baker Red Bridge Communications China

Promotional Activity of the Year

Winner Campaign Title Client Agency Country
Gold The LAB Experiment  Best and Less Edelman Australia Australia
Silver Earth Hour 2014: Use Your Power - Be a Superhero for the Planet Earth Hour Global Limited N/A Singapore
Bronze Cornetto RED Tour with Taylor Swift Unilever Singapore  Golin Singapore Singapore

PEOPLE AWARDS

Young PR Professional of the Year  - In-House

Winner Daphne Cheah  AirAsia

Young PR Professional of the Year  - Agency

Winner Vicky Neill Racepoint Global

PR Professional of the Year - In-House

Winner Rebecca Liu Saatchi & Saatchi Greater China

PR Professional of the Year - Agency

Winner Tetsuya Honda BlueCurrent Japan

PR Agency Head of the Year

Winner Tim Sutton Weber Shandwick 

In-House PR Team of the Year

Winner Corporate Communications Office, Nanyang Technological University Nanyang Technological University
Highly Commended Changi Airport Group Corporate & Marketing Communications Changi Airport Group

AGENCY AWARDS

Australia/New Zealand PR Consultancy of the Year

Winner Red Agency Australia

Greater China PR Consultancy of the Year

Winner Ruder Finn China

Japan/Korea PR Consultancy of the Year

Winner Edelman Japan

South Asia PR Consultancy of the Year

Winner Adfactors PR Pvt. Ltd. (India)

Southeast Asia PR Consultancy of the Year

Winner Leo Burnett / Arc Worldwide Malaysia

Boutique PR Consultancy of the Year

Winner Liquid Ideas Australia

New PR Consultancy of the Year

Winner Zeno Group Malaysia
Highly Commended Adhesive PR Australia

Asia-Pacific Network of the Year

Winner Weber Shandwick Asia Pacific

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