Sard Verbinnen helps Twitter talk about CEO transition: report

The leadership transition is taking place as the company faces pressure to boost its revenue.

As Twitter CEO Dick Costolo prepares to step down and Jack Dorsey takes the reins on an interim basis, Sard Verbinnen is helping the social network communicate about the transition, according to TechCrunch.

Sard is listed as a press contact on Twitter’s statement about the change, which was published on Thursday afternoon. The firm was also listed at the bottom of Twitter’s Securities and Exchange Commission filing about the transition, which is set to take place on July 1.

Sard MD Paul Kranhold declined to comment, and Twitter reps would not confirm the relationship immediately.

Under Costolo, Twitter has struggled to add members and generate more revenue from its ad products. Many on Wall Street have criticized Costolo and called for him to be replaced.

Yet many employees aren’t happy to see Costolo go. They flocked to the social network, many using the hashtag #ThankYouDickC, to express their gratitude.

Even Twitter shareholder Chris Sacca, who earlier this month said the company was failing to tell its own story, posted a positive note about Costolo on his Twitter page.

Meawhile, Costolo welcomed Dorsey, Twitter’s co-founder and former chief, back to the role on the social network.

Dorsey will manage the company while it looks for a permanent successor. Back at Twitter for what Bloomberg News called his "Steve Jobs moment," Dorsey sidestepped questions about whether he will seek the job on a permanent basis amid demands that he quickly boost revenue. He’ll remain CEO of Square.

Twitter’s shares were up 6% in after-hours trading following the announcement.

PR pros took to the social network to question what the CEO change means for Twitter moving forward.

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