Created by a former publisher frustrated with the difficulty of sourcing content from company websites, Pressvine is a productivity app that’s set to change the way PRs do business.
Combining a suite of tools including a content managed news hub, a news distribution function and contact database, Pressvine initially launched in 2011 as a beta edition. Now, the developers have overhauled the user interface and rebuilt the app from the ground up.
A future-proof PR hub
The new version of Pressvine has killer features that will make communications professionals’ job a breeze. Users can ditch their ugly newsroom and create a beautiful and future-proof news hub – reducing web development costs and giving autonomy to the communications team.
Pressvine enables users to upload latest news and blog posts to a custom newsroom, and create a public media gallery where journalists and bloggers can quickly source relevant photos at the image resolution they need.
Subscribers can also distribute news releases and create an element of news automation by scheduling aggregated content from the newsroom and distributing it to contact lists on a chosen date; for example, you can distribute your last four articles to a preset list on the first Monday of each month.
Time to create better content
PR is a valuable and intangible asset to a company’s bottom line. Pressvine helps to improve efficiency and reduce waste, enabling businesses to grow their their marketing presence. Jason Pitt, founder of Pressvine, says: "Many people ask, why do I need a newsroom that distributes press releases? I already have a great newsroom built by my developer and only really distribute to a list of a few dozen once a week.
"The real question is: how much is your time worth? If you are a business owner, you can do something transformational – such as give autonomy to your PR team and add transparency. If you are a PR professional, that extra hour a day can be used to create better content."
Pressvine merges different activities and thought processes into an intuitive platform that not only saves time but gives head space. It is the ultimate decluttering tool for anyone adding content to a website newsroom, or writing and distributing press releases.
Pressvine has also published its API online and is seeking partners to build on its innovative PR platform.
Order your free 10-day trial by visiting www.pressvinepro.com