New York chooses three firms to bid on eight-figure marketing contract

DDB, Lowe Campbell Ewald, and incumbent BBDO will bid on the account.

NEW YORK: New York State’s Empire State Development has selected DDB, Lowe Campbell Ewald, and incumbent BBDO to formally bid on an eight-figure marketing services contract.

There is an approximate two-week window for the firms to submit bids, according to documents.

Ray Elvove, EVP and director of worldwide communications for BBDO, confirmed the agency’s intention to bid.

Representatives from DDB were not immediately available for comment, and Lowe Campbell Ewald declined to comment beyond the documents.

In April, the state was accepting requests for qualifications as the first step in awarding a new contract for its $50-75 million economic development marketing budget, which includes business attraction, retention and expansion, and tourism promotion.

The RFQ stated that up to six firms could move on. It is unclear how many agencies were selected for interviews, which occurred from May 18-28, according to the documents.

A question and answer document states that in 2011, BBDO, Merkley & Partners, Devito/Verdi, Young & Rubicam, Dixon Schwabl, and Catch New York were selected for interviews.

While the state plans to award a single firm, subcontracting to other agencies is possible. BBDO’s current contract is up at the end of November. The length of the contract up for bid has not yet been specified.

At the beginning of the year, incumbent Finn Partners won the I Love New York tourism PR account, valued at $600,000 per year. Other efforts for the state have included Start-Up NY and State of Opportunity.

An Empire State Development representative was not immediately available for comment.

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