NEW YORK: Kwittken has named Adam Snyder, former senior director of digital and social media strategy at Burson-Marsteller, as its first chief digital officer, effective on Monday.
Snyder will report to global chairman and CEO Aaron Kwittken and chief creative officer Jason Schlossberg. He will be responsible for overseeing and growing the firm’s digital and social strategy offerings, as well as analytics and insights, influencer mapping, and content activations for clients in the US, UK, and Canada.
Before working at Burson starting in March 2013, Snyder was a director of digital strategy at Havas Worldwide, a senior strategic planner at G2 Worldwide, and held roles at RAPP and DBB, according to his LinkedIn profile.
"[PR] really seemed like where social is going and where social is needed most," he said. "PR firms have been doing social long before we called it social."
Snyder added that the industry has a history of prioritizing the "one-to-one conversation."
Kwittken said client demand factored into the creation of Snyder’s role, which he believes will help the firm deliver "social by nature" programs for clients and ramp up its offerings.
A Burson representative was not immediately available for comment.