Honda kicks off social media review in the UK

The former Cake, now known as Havas Sports & Entertainment Cake, is the incumbent.

LONDON: Honda has called a social media pitch in the UK, putting Havas Sports & Entertainment Cake on alert.

The incumbent is involved in the process, which is being led by Honda. An appointment will be made by mid-August.

The winning shop will work across all Honda products in the UK.

Havas Sports & Entertainment Cake, then known as Cake, was appointed as Honda’s first dedicated UK social media agency in 2012 after a competitive pitch.

In December of last year, Honda selected Lost Boys and Starcom MediaVest Group to handle social media across Europe.

Honda confirmed the review.

Havas Sports & Entertainment Cake did not respond to Campaign’s request for comment.

This story originally appeared on Campaign.

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