SAN FRANCISCO: Bite has appointed Helena Maus, partner at Next Fifteen sister agency OutCast, as North America CEO.
Maus departed OutCast last week and stepped into the new position on Monday, OutCast CEO Alex Constantinople told PRWeek.
Maus was not immediately available for comment about her new role.
Bite has seen numerous leadership changes since 2013, when global CEO Andy Cunningham stepped down to focus on SeriesC, the marketing consultancy she founded. Tim Dyson, CEO of Bite holding company Next Fifteen, had been running the firm on an interim basis.
Bite also hired Sean Mills, former SVP in Edelman's New York technology practice, as regional director for North America in September 2013. He is now a partner at the firm, according to his LinkedIn profile.
Maus will not be replaced at OutCast, where she worked for seven years, said Constantinople.
"We are very excited for her," she added.
Prior to OutCast, Maus worked at Yahoo for about eight years, most recently as chief of staff for communications and communities.
At Yahoo, Maus was a key member of the corporate communications team, leading PR efforts for some of the company’s most visible corporate and product priorities, according to her profile page on OutCast’s website.
For Bite and OutCast holding company Next Fifteen, revenue increased 10.6% in 2014, and profitability was up 51.6%. Dyson said the same trends have continued into 2015.
"We saw strong growth across North America and the UK, more modest in Asia and Europe, mainly as a function of the overall economy," he said, adding that the company saw improved performance from Bite.