10 things PR pros need to know on Wednesday morning, 6.3.2015

FIFA sponsors happy about Blatter decision; BBC reporter's tweet about Queen Elizabeth causes Twitter panic; BuzzFeed appoints CMO; Big League Chew calls for Maroon PR out of the bullpen; Zipcar CMO dings agencies for lack of transparency.

1. Sponsors such as Coca-Cola, Visa, and McDonald’s applauded FIFA President Sepp Blatter’s decision to step down on Wednesday, as possible successors began to jockey for position. Qatari officials have signaled they will fight to keep the 2022 World Cup in their country amid likely new calls for revotes on that tournament and the 2018 edition set for Russia.

2. Zipcar’s CMO has criticized what he sees as a lack of transparency from agencies about digital ad buying. "I didn’t like the feeling that agencies play games and direct business to their trading desks. As a CMO, that is extraordinarily frustrating for me," CMO Brian Harrington told The Wall Street Journal.

3. A BBC reporter mistakenly tweeted on Wednesday morning that Queen Elizabeth II had died as part of an exercise of how the network would handle the event. A spokesman for the monarch said she’s just fine. The BBC apologized.


4. BuzzFeed has hired Frank Cooper as its chief marketing and creative officer. He was previously CMO of global consumer engagement at PepsiCo and also worked at AOL and Motown Records.

5. Big League Chew, a constant at Little League games for more than three decades, has hired Maroon PR as it nears its 35th birthday. The firm will look to build excitement for the milestone.

6. Former Florida Governor Jeb Bush sharpened his attacks slightly on Republican rivals Rand Paul and Marco Rubio while speaking at an economic forum in Orlando on Tuesday. Bush has not yet formally entered the race, and poll numbers that had him as the GOP frontrunner have slipped in recent weeks.

7. The Huffington Post’s future is up in the air after parent company AOL agreed to be acquired by Verizon, according to The New York Times, which noted that website founder Arianna Huffington’s contract expired earlier this year.

8. President Barack Obama’s approval rating is back on the wrong side of 50% as more Americans are skeptical about the country’s course, according to a CNN/ORC poll released Wednesday morning. Fifty-two percent of respondents said things are going badly.

9. More politicos are planning to throw their hats into the ring in the quickly evolving 2016 race. Former Rhode Island Governor Lincoln Chaffee is set to enter the Democratic contest today, while Republican Louisiana Governor Bobby Jindal has scheduled a June 24 event to announce his intentions.

10. A majority (58%) of New York residents are dissatisfied with their state government after a series of scandals in Albany, and only 42% approve of Governor Andrew Cuomo’s job performance, according to a poll released on Wednesday by Quinnipiac University. 

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