4mediarelations hires USP's Darren Ryan as associate director

Broadcast PR agency 4mediarelations has appointed Darren Ryan of rival USP Content as an associate director.

It will be Ryan’s second spell at 4mediarelations, where he worked between 2010 and 2013. He was most recently director of PR and branded content at USP.

Ryan said: "I’ve been impressed with the agency’s growth over the past few years and am looking forward to being part of its future growth plans."

4mediarelations MD David Cotgreave said: "He’s an exceptionally talented PR professional who brings a wealth of experience to the agency. We know that his extensive experience in broadcast PR will be of great value to 4mediarelations’ clients."

The agency represents a range of clients from different industries including technology (Sony Computer Entertainment and Garmin), food (Sainsbury’s and ASDA) and finance (Nationwide and Admiral).

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