Timberland UK retains IPR London ahead of new direction

Fashion brand Timberland UK has retained IPR London for its PR brief following a five-way competitive pitch.

It comes as the brand looks to move in a new direction, details of which are set to be announced soon. In recent years Timberland UK has worked on repositioning itself as an outdoor lifestyle label.

IPR London has held the account for the past five years. The agency will continue to handle PR for the brand across multiple platforms including digital, print and events.

Andrea Kengelbacher, marketing co-ordinator at Timberland UK said: "With a pitch bursting with creativity, renewed energy and a solid strategic base, I’m thrilled that IPR London re-won the Timberland account."

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