Marketing Technology Association formed to reflect changing times

An association has been launched to represent the convergence of marketing/comms and technology in the UK.

The Marketing Technology Association (MTA), which includes a number of PR specialists, has been formed to bring brands, agencies and individuals working in the fields of marketing, PR and technology closer together.

It will hold regular events in which experts will debate and attempt to solve the challenges of the convergence of marketing and technology in today's digital world.

MTA founders include:

• Genevieve Ampaduh – social and digital marketing specialist at Rye Social, ex-PlayStation, Syco

• David Bailey – creative director, User Experience & Design, BBC

• Lucy Banks – executive creative director, Bauer Media

• Lawrence Collis – MD, Shine Communications

• Phil Dearson – digital transformation specialist and founder, Subsector

• Dan Gregson – MD, FP Creative

• Mark Hardy – CMO, Viber

• Dan Kirby – CEO, Techdept

• Murray Lambell – director, eBay Europe

• Ewa Lascelles – head of digital, British Gas

• Scott Morrison – business accelerator, ex-marketing and commercial director, Diesel

• Maria Murphy – head of digital marketing, Hotpoint

• Ben Richards – chief digital officer, Blue Hive

• Jess Rowley – MD, Techdept

• Ben Salmon – expert in connecting data, technology and marketing; founder, Attributely

• Martyn Ware – founder of The Human League and Heaven 17, 3D sound artist

• David Wiles – director, Shine Communications

The MTA said it recognised that marketing and technology have become mutually dependent and that organisational structures still need to catch up.

Because of this, according to its launch statement, the MTA’s purpose is to "help bridge the gap between marketing and technology to provide greater understanding of the unique set of skills required to innovate and have a competitive advantage".

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