Six things PR pros need to know on Tuesday morning, 5.26.2015

Charter swoops in to buy Time Warner Cable; Sanders launch event officially kicks off his campaign; Twitter looks to buy Flipboard; Rise and fall of BlackBerry chronicled in new book.

1. Charter Communications said Tuesday morning that it will buy larger rival Time Warner Cable in a combination that would team up the second- and third-largest cable providers in the US to take on Comcast. The deal, the fourth time in three years Charter has tried to acquire TWC, is worth nearly $78 billion. Charter will also pick up smaller rival Bright House Networks.

Comcast scuttled its $45 billion deal to buy Time Warner Cable in late April, which would have paired the two largest cable providers in the country, amid regulatory concerns.

2. Vermont Senator Bernie Sanders will officially kick off his presidential campaign on Tuesday in Burlington with an event offering free Ben & Jerry’s ice cream. The longtime senator, who bills himself as a "democratic socialist," plans to challenge Democratic frontrunner Hillary Clinton from the left.

3. Twitter has been in talks to buy Flipboard in an all-cash deal valuing the latter at more than $1 billion, according to Re/code. Twitter is facing pressure from investors to grow its user base and bring in more revenue.

4. The meteoric rise and fall of BlackBerry is chronicled in a book set to be published in the US on Tuesday by two reporters from Toronto’s Globe & Mail. For one, it details the company’s lackadaisical response to the launch of the iPhone.

5. One of the sports world’s most marketable young stars suffered a scary fall in Monday night’s Western Conference Final game four. Stephen Curry hit his head on the floor in a nasty spill in the first half, but returned later in the game, which his Golden State Warriors lost to the Houston Rockets. The Warriors have a 3-to-1 series lead.

6. Apple promoted design guru Jony Ive, well known to fans of the company and viewers of its product-launch events, to the new role of chief design officer on Monday. Two Apple mainstays will take over his day-to-day design-management duties. 

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