PR Rundown, 5.20.2015: CBS, Marriott, Valvoline, FleishmanHillard, Waggener Edstrom

And news from Racepoint Global, Stratacomm, and Public Relations Global Network.

NEW YORK: CBS Corporation has promoted Kelli Raferty to SVP of communications, effective June 1, as comms SVP Shannon Jacobs becomes a senior consultant to the department. Raferty was previously VP of communications at CBS News.

LOS ANGELES: Marriott International Lifestyle Brands has chosen Ballantines Public Relations as its international PR AOR. The firm will work with the Renaissance Hotels, Autograph Collection Hotels, AC Hotels by Marriott, and the newly launched Moxy Hotels.

LEXINGTON, KY: Motor-oil brand Valvoline has selected Big as its AOR for advertising, PR, media, and digital marketing for its Do-it-Yourself business after a creative and media review that included final pitches from five agencies.

WASHINGTON: FleishmanHillard has hired Nathan Naylor as an SVP in its public affairs practice in Washington, DC. He previously worked as VP of global communications at BSA/The Software Alliance and communications director for the National Highway Traffic Safety Administration.

BOSTON: Racepoint Global has added Stanford Children’s Hospital to its client roster. It also recently began working with Curaspan, Evariant, and Gamma Medica in the healthcare space.

WASHINGTON: Stratacomm has hired Jacqueline Bengel as VP in its Washington, DC, office. She was previously a senior account director at Home Front Communications, working on the firm’s digital team. Bengel also worked on Arnold Schwarzenegger’s 2006 gubernatorial campaign in California.  

SEATTLE: Public Relations Global Network has added two agency affiliates: Reed Public Relations in Nashville, Tennessee, and Aristo Communications, based in Istanbul.

NEW YORK: The Bordeaux Wine Council has hired Teuwen Communications for PR and media relations in the US. The firm’s work will include sampling, press trips and events, and support for the organization’s trade and consumer campaigns.

SEATTLE: Waggener Edstrom Communications has hired Maria Favorito as a Boston-based SVP in its healthcare group. She previously worked at Feinstein Kean/Ogilvy and Cohn & Wolfe.

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