Cohn & Wolfe replaces Lansons as Barclaycard UK corporate PR agency

Barclaycard has appointed Cohn & Wolfe as its UK corporate PR agency, replacing Lansons, PRWeek has learned.

Barclaycard: New TV ads debuted at the weekend
Barclaycard: New TV ads debuted at the weekend

Barclaycard's newly appointed director of external comms Helen Lacey told PRWeek that a formal pitching process took place at the beginning of this year.

Lansons has held the account since January 2014 and did not repitch.

Asked why the repitch took place at that time, Lacey said it did not reflect a change of strategy at Barclaycard. "It was time to review the corporate business and which agency that would be placed with," she said.

The news follows last week’s announcement that Barclaycard chief executive Valerie Soranno Keating is to step down to pursue a "new professional challenge". It also follows the launch at the weekend of a new marketing drive for Barclaycard, including new TV ads, under the strapline Get More Out Of Today. Lacey said the change of corporate PR agency was not linked to either event.

Lansons’ sister agency Hope&Glory will continue as Barclaycard’s consumer PR consultancy. Lansons continues to work for the wider Barclays Group as a roster agency.

Cohn & Wolfe and Lansons both declined to comment on the Barclaycard account change.

The account win follows the promotion in April of Cohn & Wolfe corporate director Helen Searle to UK corporate MD, replacing Andrew Escott, who now heads the agency’s global corporate practice. Click here to read the Cohn & Wolfe EMEA profile from PRWeek's Global Agency Business Report.

Lacey joined Barclaycard in April last year as head of PR and started her new role this month, with an expanded brief covering corporate social media.

She was formerly senior PR manager at retailer Debenhams and chief press officer at Which?, the consumer body.

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